All work

002Case study

PAXD

Role
Brand · App UI
Timeline
Beta
Year
2025

PAXD gives brands and suppliers one chat for every piece they make, with its specs, files, steps and production photos in it.

PAXD hero: a phone showing one piece's chat, in front of a large paxd wordmark on the blue Sky gradient. Overview: what PAXD is, the problem it solves, and the project timeline: 2 months, 780+ commits, 2.8k tests, from Discover to Design to Deliver. Research and problems: where a job lives today (an inbox of email, texts and missed calls), what a piece needs, and four problems: buried specs, progress without proof, the chase, and login fatigue. Solution: the supplier's link view and the brand's Chats inbox on two phones, then four features: the spec is the spec, show me don't tell me, gone quiet? Bark, every chat in one place. Colors and typography: Marine, the Sky gradient, Ink, Canvas, Bark red and Done green, set in Geist. Logo: the PAXD mark on its construction grid, the app icon on a phone home screen, and three PAXD cards in front of the wordmark. Screens: the supplier link (no password, nothing to install), specs on the piece, and one piece's chat with the Bark button. Screen: PAXD's Chats on desktop, every piece of a project down the left and the open piece on the right.
Got a project? Say hi